In 1984, Michael Jordan teamed up with Nike to launch one of the most iconic athlete endorsed personal brands: Air Jordan. Since its inception, Air Jordan has gone on to be one of the most popular brands across the world. Not only is it one of the most worn brands amongst basketball players but it is also a front runner in casual wear. Jordan took Nike from an underdog to one of the largest and most valuable consumer brands in the world. The brand(Air Jordan) has gone on to generate over 10 billion dollars since its establishment, with Jordan earning an estimated 1.3 billion dollars of it.