This advertisement was in the 1938 newspaper release of the The reading Eagle 0n February 6th. It advertised Walt Disney’s “great new, pathfinding FEATURE PRODUCTION!” of Snow White and the Seven Dwarfs. The ad emphasizes the technologies and features that were used in the making of this film: such as the use of technicolor, vast amount of artists to make the film and extra emphasis on it being a “full-length” film. The ad also mentions that it is the first showing in Pennsylvania and its “popular family prices”. The graphics of the newspaper include drawings of flowers, snowflakes, vines and the seven dwarfs themselves. The ad was also distributed by RKO Radio Pictures, Inc.